Advance Performance Coaching
Mental performance coaching for elite athletes and high performers
what is mental performance coaching?
Mental Performance coaching focuses on building psychological skills that directly translate to training and competition. It’s a collaborative, goal-driven, solution-focused process for your mindset, similar to strength training or skill development for your body.
Elite performance requires more than physical training — it requires a trained mind. Mental performance coaching helps athletes develop and strengthen the mental skills needed to perform consistently, manage pressure, and compete with confidence when it matters most.
I’m Alyssa DeNofa, a Certified Mental Performance Consultant (CMPC®) and the founder of Advance Performance Coaching.
I created APC to help athletes develop the mental skills that are often overlooked in traditional training environments. Too often, athletes are expected to “just be confident” or “push through” without being taught how. This work exists to give athletes practical and applicable tools they can use when performance pressure is highest.
I work with athletes and teams to develop and strengthen their mental skills to perform consistently at a high level. My approach blends evidence-based mental performance research and tools with real-world application. A strong emphasis of my approach is relationship building — creating trust and connection so athletes feel supported, challenged, and confident engaging in the process.
I’ve worked with athletes across multiple sports, ages, and competitive levels and I understand the demands athletes face both in and out of competition.
Mental performance is not about being positive and tough all the time — it’s about developing and strengthening the skills to respond to what’s thrown at you.
About Me & APC
Services
Individual Sessions
Team Workshops
Guest Speaking
Whether working individually or in a group setting, the focus remains the same: practical tools, real application, and noticeable growth that carries into competition
Contact Me
Interested in working together or have questions? Reach out using the form to connect and talk through your goals and how mental performance can help!